So, who wants to be an influencer?
Fun statistics, 84% of marketers (myself included) believe that influencer marketing is effective. What is even better, more and more brands want to partner with micro-influencers, individuals on social media who have between 1,000 to 1,000,000 followers. Better engagement, exposure to a more targeted audience – these are just some of the reasons why a lot of brands are skipping the celebrity endorsements and going for the “real people.”
If you are looking to become an influencer, my recommendation would be to make sure you are picking the brand that’s aligned with who you are what your account is all about. For example, if you are known within your community as a healthy food blogger, it really would make no sense to partner with a chain of cheap fast food. Just because you are talking about food, it doesn’t mean that any food would appeal to your audience!
Once you figure out who your targeted brand it, make sure to really prepare your pitch before you send it over. In most cases, you only get one chance to get noticed. A good pitch email has all of the following:
1. Introduction of yourself and the reason for your email
2. Explanation of who your audience is
3. Your reasons for partnering with this specific brand
4. Your proposal of what you are hoping to deliver and what you are hoping to get in return
Many people who want to work with brands send a lot of useless statistics like the number of followers they have. In an era where you can easily purchase thousands of followers, this isn’t something a lot of (savvy) brands care about. What brands really want to know is the reason why you want to partner with them and what your goals are.
I hope this helps some of you who may not know how to approach a brand!