Experienced Marketing Specialist with a demonstrated history of working in the consumer goods industry. Skilled in Content Marketing, Influencer Marketing, Analytics, Search Engine Optimization (SEO) and Marketing Strategy.
Experienced in both, start-up and established business growth. Successful in establishing an exceptional rapport with individuals on all levels.
Highly adaptive to change. Motivated and eager to succeed. Creative and enthusiastic.
Video Shoot Management90%
Online Community Outreach80%
Jan. 2019 - PresentMarketing SpecialistJON RENAU COLLECTION INC Manage and execute the growing Influencer Program. Conduct market research on trends, consumer behavior and habits. Act as a liaison between Sales team and Marketing department. Manage the digital marketing strategy (organic and paid).
Aug. 2015 - Jan. 2019Social Media/Marketing CoordinatorJON RENAU COLLECTION INC Fully responsible for international digital marketing strategy, including development of brand voice, messaging, content and management of distribution channels. Creator and executor of online advertising strategy with proven record of success.
Digital marketing along with other initiatives produced a 123.9% increase in sales from 2015 to 2016.
Clicks to website from social media outlets increased by 308.41% from 2015 to 2016.
Feb. 2014 - PresentFreelance Marketing ConsultantSELF-EMPLOYED
Create strategic marketing plan, goals and brand voice. Create digital marketing strategy and launch social media accounts. Analyze details of competitor offerings, including specifications, market share, pricing, and promotional materials. Create influencer and brand ambassador programs. Grow website traffic and online presence by utilizing online advertising. Consult on website design and write SEO approved content. Create content including graphics, video, live video and blogs for social media distribution. Manage online communities, including forums and Facebook groups. Analyze successes and fails; run analytics and report on findings.
Grew website new visits by 66.6% from December 2016 to January 2017 by utilizing Facebook Carousel and Retargeting ads.
After aggressive implementation of Facebook advertising, sales grew by 307% from December 2016 to January 2017.
2015 -2016Professional Certificate in MarketingUCSD Extension
2008 - 2013Bachelor Degree in PsychologyUCSD
2016Search Engine Optimization Training
2016FB Advertising - PP & Retargeting