For some time now Instagram has been adding more features to make the content more discoverable on the platform. With the growth of the daily users and uploaded content, it is only natural that Instagram will try to optimize its search to help you discover the best content based on the keywords that you are typing into the search bar. This is what SEO is all about. So if you are trying to grow your account, optimizing your profile for the Instagram algorithm will give you a nice boost in platform visibility. Additionally, you can help your content have a life beyond Instagram by optimizing it for Google. Keep on reading to learn all the tricks!
For example, if you are trying to be discovered by the keyword “marketing” you may want to include the word in your handle. See the screenshot below of what it looks like in action:
The name field in your Instagram bio is searchable and separate from your Instagram handle. This is the best place for you to add a few main keywords that’ll help you get discovered in search.
Make sure you are using every available character to add important keywords and hashtags to your bio.
An ALT text is nothing more than a description of what is on your photo. Is it NOT your photo caption. ALT text has been used for years in web development, and now Instagram is offering the same feature. Adding this text is very important because:
Adding an ALT text is very easy:
It should look like something like this: